-- Robert Preidt
SATURDAY, July 30 (HealthDay News) -- Daughters have a strong
influence on the shopping behaviors of their mothers, but there is
no similar effect the other way, a new study suggests.
The finding indicates that teens may have more impact on their
parents than previously believed, according to Temple University
The study included 343 mother-daughter pairs who completed
questionnaires about their purchases of personal items such as
clothing and makeup. The average age was 44 for mothers and 16 for
Mothers who were young at heart, had high levels of fashion
awareness and view their daughters as style experts tended to
imitate their daughters' shopping choices. However, mothers didn't
have the same effect on their daughters.
"This finding provides initial support for the notion of reverse socialization and suggests that the impact adolescents have on their parents is much more profound than has been credited to them," lead author Ayalla A. Ruvio, an assistant professor of marketing at Temple University's Fox School of Business, said in a university news release.
The study is slated for publication in an upcoming issue of the
Journal of Consumer Behavior.
The Nemours Foundation has more about
the teen years.
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