FRIDAY, Sept. 16 (HealthDay News) -- Sometimes a little fear
might be a good thing.
To run an effective public vaccination program, you've got to
make sure that adequate amounts of the vaccine are available and
there are enough staff members to administer it, said Dr. Adewale
Troutman, director of the public health practice program at the
University of South Florida, who, until recently, headed the
Department of Public Health and Wellness in Louisville.
You also have to figure out when the public will be available to
come get the vaccinations you offer.
And, of course, you need to make sure they are properly
Fear has proven to be the most potent motivator in getting
people to not shrug off important immunizations, like an annual flu
shot, Troutman said.
"The influenza vaccine is really an important immunization that people discount because, ehh, it's just the flu," he said. "But tens of thousands of people die every year from the flu."
That changed with the H1N1 scare, when public health officials
were concerned that a very potent strain of the flu would combine
with scarce amounts of vaccine to create an epidemic. "If it turned
out to be a very virulent virus, it could have been disastrous,"
The public got the message and flooded locales that were
offering flu shots.
"H1N1 resonated because I think people were afraid of it," Troutman said. "Once the fear message got out there, people became concerned about potential shortages of the vaccine. We literally had staff from all over the department doing extra time to make vaccinations available."
Another motivator for some people, mainly senior citizens, can
be the cost of the vaccination, he said.
For example, health departments may offer a shingles vaccine at
a very low cost, but only as long as supplies last. When they run
out, seniors have to go to their doctors to get a more expensive
"So there's a cost motivation for people to come get the shot from the health department," Troutman said.
Once the public is motivated, public health officials then have
to make sure they have enough vaccine on hand to treat everyone.
"There seem to always be different levels of availability," he
said. "It's always a concern: Is there going to be enough vaccine
to go around this year?" Then there need to be enough staff members
available to apply all the shots.
Once the resources are set and events are timed to the public's
convenience, public health directors then start pressing the public
to get vaccinated, by writing op-ed articles and doing radio and
television interviews -- but knowing all the while that there's a
small number of people who don't believe in immunization. Instead,
they believe that vaccines are harmful.
"You probably can't change their mind," Troutman said. "They don't accept the science. They don't accept your expertise. The just believe what they believe."
But to reach the majority of adults who accept the concept but
don't always act on it, "you talk as much as you can," he said.
"You push as hard as you can."
A companion article on
adult vaccinations offers details on who should
get what, when and why.
Please be aware that this information is provided to supplement the care provided by your physician. It is neither intended nor implied to be a substitute for professional medical advice. CALL YOUR HEALTHCARE PROVIDER IMMEDIATELY IF YOU THINK YOU MAY HAVE A MEDICAL EMERGENCY. Always seek the advice of your physician or other qualified health provider prior to starting any new treatment or with any questions you may have regarding a medical condition.
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