-- Robert Preidt
THURSDAY, Oct. 20 (HealthDay News) -- American teens hear a lot
of references to alcohol brand names in popular music, a new study
The references to alcohol brands, which are most common in rap,
R&B and hip hop songs, are often associated with the depiction
of a luxury lifestyle that includes partying and risky behavior,
such as violence, drug use and degrading sexual activity, according
to the University of Pittsburgh researchers.
For the study, the investigators analyzed 793 of the most
popular songs among youths between 2005 and 2007 and discovered
that about 25 percent of the songs that mention alcohol also
mention a specific alcohol brand.
The researchers calculated that there were about 3.4 alcohol
brand references in every one hour's worth of songs. The average
teen hears about 2.5 hours of popular music a day, which means they
have substantial exposure to alcohol brand references in songs.
Alcohol brand references in songs were commonly associated with
wealth (63 percent), sex (59 percent), luxury objects (51 percent),
partying (49 percent), other drugs (44 percent) and vehicles (39
percent), according to the report published in the Oct. 20 online
edition of the journal
Frequent exposure to alcohol brand names in popular music may
act as a form of advertising and could contribute to the early
start and continuation of substance abuse among teens, the
researchers noted in a journal news release. However, they added
that, in most cases, the references to these brand-name products
appear to be unsolicited by advertisers.
The U.S. National Institute on Alcohol Abuse and Alcoholism has
teens and alcohol.
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